campaignreporting: {
    "title": "Campaign Reporting and Insights",
    "client": "The New York Times",
    "year": 2024,
    "type": [
        "platform"
    ],
    "tags": "desktop | data visualization | interface",
    "figma": "",
    "piecename": "campaignreporting",
    "blurb": "An internal tool that allows users to create customizable post-campaign wrap reports by aggregating data across four platforms, increading productivity by 4x.",
    "criteria": "Previously, there was no consistent way to report and interpret campaign performance data across NYT's various teams and tools. This lack of standardization led to fragmented, inconsistent, and sometimes inaccurate insights being shared with advertisers, causing confusion and missed opportunities. ",
    "solution": "The solution was to consolidate and standardize campaign insights into one unified tool that provided clear, actionable metrics that could be customized to suit each client's needs. This easy-to-use tool gathers all the important campaign data into one editable Google Slide deck and ensures that campaign reporting is presented the same way every time."
}
nonsubadexp: {
    "title": "Ad Experience for Non Subscribers",
    "client": "The New York Times",
    "year": "2024",
    "type": [
        "userexperience"
    ],
    "tags": "desktop | mobile | interface",
    "figma": "",
    "piecename": "nonsubadexp",
    "blurb": "An exploration of frameworks and concepts that explore new ad supply opportunities across specific cohorts of users.",
    "criteria": "",
    "solution": ""
}
flexframes: {
    "title": "Native Ad Formats",
    "client": "The New York Times",
    "year": "2023",
    "type": [
        "userexperience"
    ],
    "tags": "desktop | mobile | interface",
    "figma": "",
    "piecename": "flexframes",
    "blurb": "Intentially designed ad templates that seamlessly integrate into the NYT storytelling environment.",
    "criteria": "Sotheby's, one of the largest advertisers on the Real Estate section, wanted a video player Flex Frame was needed to replace Real Estate video ads. This player can fit up to five videos.
Desktop Prototype<\/a><\/p>",
    "solution": ""
}
campaignexplorer: {
    "title": "Campaign Explorer",
    "client": "The New York Times",
    "year": 2024,
    "type": [
        "platform"
    ],
    "tags": "desktop | data visualization | interface",
    "figma": "",
    "piecename": "campaignexplorer",
    "blurb": "Empowering specialized data analysts to generate custom reports and uncover strategic insights.",
    "criteria": "Campaign Explorer empowers specialized data analysts to generate custom reports, complete with custom benchmarking. This new tool creates reports in the pre-sale, in-flight and post-sale process used to create reports for existing clients, custom benchmarks for prospective clients, and uncover strategic insights that are otherwise not possible using Campaign Reporting but highly requested by clients and the business.",
    "solution": ""
}
adbenchmarks: {
    "title": "Advertising Benchmarks",
    "client": "The New York Times",
    "year": 2024,
    "type": [
        "platform"
    ],
    "tags": "desktop | data visualization | interface",
    "figma": "",
    "piecename": "adbenchmarks",
    "blurb": " Redesigning a dashboard to have clearer data hierarchy and intuitive filters, making comparing key metrics and access important features effortless.",
    "criteria": "The original ad benchmarking tool, used by planners, project managers, and sellers, was cumbersome and difficult to navigate due to its static tabular data format. Users were struggling to quickly find and compare metrics, especially when evaluating the performance of proprietary ad formats against standard IAB units. There was also a lack of clear error messaging when data is missing due to low impression thresholds, leading to confusion and inefficiency. The goal was to revamp the Ad Benchmarks dashboard to make it easier to access and compare key metrics like CTR and Viewability, empowering users to confidently propose the most effective ad formats for a campaign.",
    "solution": "I redesigned the layout to make the data easier to understand and compare by establishing a clearer hierarchy of information. The old layout was confusing, with too much unnecessary data that users had to sift through to find what they needed. The top portion was particularly misleading, as similar-looking elements were meant to be compared but didn\u2019t stand out as such. I also added a sidebar with filters, so users can quickly narrow down the data to find exactly what they need. Additionally, this addressed recurring requests to add features like aggregating CTR by ad class, Video Completion Rate, and Viewability\u2014functions that were already available, but hard to find in the old design."
}
nativenewsletter: {
    "title": "Newsletter Native Ads",
    "client": "The New York Times",
    "year": "2024",
    "type": [
        "userexperience"
    ],
    "tags": "desktop | data visualization | interface",
    "figma": "",
    "piecename": "nativenewsletter",
    "blurb": "Premium, scalable native ad experiences for the newsletter that drive performance and stand out in the market.",
    "criteria": "In 2019, the newsletter design system was revamped to be a more premium experience. The advertising within this new layout was reevaluated to create a more holistic experience.",
    "solution": "A more competitive email ad experience must perform better for advertisers and be visually distinct and premium in the market. It must work for all our ad categories and involve a scalable pitch-to-pay process.

In order to provide a more premium ad experience for our subscribers and advertisers, display advertising was replaced with native ads. These ad templates are visually complementary to, but not mistaken for, editorial content. In this instance, two treatments, image-led and text-led, were designed to appeal to a variety of advertisers with distinct marketing objectives"
}