Custom Insight Explorer
Empowering measurement analysts to craft custom reports and benchmarks, unlocking valuable insights that drive smarter decisions and deliver a strategic edge for clients.
Project Brief
Custom Insight Explorer is a tool designed to help data analysts create custom reports with personalized benchmarks. It can be used at different stages of a campaign—before, during, and after it runs.
This tool helps analysts generate reports for current clients, create custom comparisons for potential clients, and uncover valuable insights that weren’t possible, all insights that things clients have been asking for.
Solution
This custom insight builder enables data analysts to create highly customized reports and benchmarks across the entire campaign lifecycle—pre-sale, in-flight, and post-sale. This tool addresses a wide range of reporting needs, from generating targeted quarterly business reviews for individual clients to crafting tailored performance insights for prospective clients in niche categories that may not have as much informatio collected yet.
By giving the user the ability to fine tune, it also supports the creation of sub-brand bundles for more precise client pitches, provides mid-campaign performance analysis for high-priority projects, and facilitates year-end reporting for comprehensive campaign reviews. With its exploratory analysis capabilities, InsightBuilder empowers teams to test hypotheses and uncover hidden patterns, delivering strategic insights that go beyond the limitations of traditional reporting tools.
Controls for each slide and type of data shown are located in the sidebar so the user can select exactly the type of narrative they want to construct. When they are finished, they can click "Export to Slides" to create a matching presentation deck. The "Select a Campaign" dropdown has a search bar that will filter through campaigns as the user types in criteria. This allows campaign managers to search for their campaign by advertiser name, campaign name, or campaign id. The title slide has been templatized so that upon exporting to an editable presentation, the user can customize the slide to suit the campaign.